Many so-called pundits in marketing are already pitching for the use of contemporary advertising campaign using online marketing strategies such as creating a highly interactive website. They sometimes so much extol the online website as if it is the only effective way of marketing a business brand, while down playing the value of traditional means of advertising. These pundits often would bolster their contention by saying that more and more people nowadays are using their mobile phones in searching for whatever they need. And, for this reason, the focus of advertising campaign should be more on the internet advertising such as paying for pay-per-views and pay-per-clicks advertisements and making sure that the website is ranking high in the search engine page result (SERP). These online advertising moves can be very much effective in leveraging the promotional campaign of a business; yet, you can never tone down the invaluable effectiveness of traditional means of advertising in bringing more awareness about your business brand.
Traditional printed materials have proven their effectiveness in the past, and despite the a remarkable change in the buying behavior of most consumers, consumers still have not deviated much from their previous buying behavior. They still need something tactile to become aware of a business brand. Hence, it is not good to downplay the value of traditional marketing tools for they are still effective in leveraging any advertising campaign.
A good example of the effectiveness of promotional materials in making the target market aware of a business brand is always done in some of the major cities of the world wherein people are always on the move. Billboards are still common sights in major cities such as Dubai. Likewise, promotional materials like flyers and ID cards are still very much in use in most major cities. In Dubai, for example, which has shown remarkable progress in its business sectors, the use of ID cards and business cards are still very much practiced by businessmen to create a high recall factor for their businesses. Hence, most businessmen in the city are availing of ID card printing Dubai to ensure that they are always ready to give out their ID and business cards to their target market. For this reason, ID card printers service UAE is very much a thriving industry in Dubai.
Printing ID badges and membership cards for customers are very much effective in building awareness and good relationships with repeat customers and potential customers. Having an ID card which is provided by a particular business can help create a sense of belongingness which is very vital in turning a customer into a repeat customer.
Other promotional printed materials such as flyers, badges, t-shirts, and even paper cups are still helpful in bringing about more awareness of a business brand. Despite the important role played by internet advertising in the business marketing strategy, these printed promotional materials are still vital to a holistic advertising campaign of any business.